The Laura Kaufman Company is a multi-faceted music company encompassing Laura Kaufman Public Relations, a boutique PR firm, Laura Kaufman Management, a music artist management firm, and Kaufman Konsulting, a go-between for up and coming acts who are looking for assistance taking that big step into a real career in the music industry.
Laura Kaufman Public Relations (LKPR) has been in business for nearly 30 years. It is a boutique publicity company specializing in the music industry. LKPR handles all aspects of an artist or company’s PR campaign – writing bios and press releases, organizing and overseeing special events, scheduling interviews with all media and working closely with the label and management to maximize the media’s involvement in advancing a client’s career. We strategize with the client and their marketing people to devise and carry out a media campaign designed especially for each client. We keep our client roster small in order to assure that they are receiving personal and constant attention from Laura Kaufman herself.
Kaufman Konsulting advises and guides artists looking to expand their presence in the music industry and to take their careers to the next levels. We can help an artist find a label, manager, band members, booking agent, radio promotion team, distribution for their releases and work with them in overall career game plans and specific needs and goals.
Laura Kaufman Management handles overall career guidance for its artists from securing label deals, touring possibilities and any and all other career endeavors. An obvious growth out of the PR and consulting areas of LKC, the management division is involved in all areas of an artist’s career, helping in career success, growth and longevity.
Laura Kaufman has been in the music industry for more than 35 years. Although known primarily as a publicist, she comes from a management background, having spent the first 14 years in the business working for Leber-Krebs, one of the biggest and most successful management firms of the 1970’s. There, she was involved with more than just getting publicity for their artists and she learned the inner workings of a band’s career and the music industry as a whole. From there, she worked for the Howard Bloom Agency – one of the industry’s premier Public Relations companies of the 1970’s and 1980’s. This allowed her to hone her skills as a publicist and writer. More recently, she spent 8 years as VP of Media Relations at CMC International Records (now part of Sanctuary Records) where she was part of that company’s growth and success. In between, as now, Laura has owned and operated Laura Kaufman Public Relations. Over the years, she has handled some of the biggest names in rock & roll including Aerosmith, Ted Nugent, Lynyrd Skynyrd, Styx, Motorhead, Yngwie Malmsteen, Iron Maiden, The Scorpions, Judas Priest, Peter Frampton, Peter Criss and countless others.
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